Ace Explorer

Having a similar layout to the internet explorer, Ace Explorer is an uncomplicated browser where you can experience the surfing of net with much comfort as the features of this internet browser software is easy to understand and painless to operate. This browser is the most simple and user friendly. If you are new to the internet, then try this browser to get things easily on the virtual window. If you do not need many applications for your browser, then this one can be the ideal for you. Ace Explorer installs quickly and will automatically bring in your favorites directory from Internet Explorer. This browser has a clean interface and all of the icons are easily recognized without any hassle that we often face while using some other browsers. Ace Explorer comprises tabbed browsing so you can visit from one page to another within a moment. This browser also permits you to open multiple websites in one browsing window. You can customize the window so the tabs appear at the bottom or top of the window. There are additional customization features as well that will help you to work as per you expediency. Ace Explorer is deficient in some of the advanced features that the higher graded browsers have such as RSS feed, mouse gestures, password manager, parental controls and additional add-ons. But on the whole its performance is great.

Internet Explorer 7

The Internet Explorer browser had been at the top, until a few years ago when they were taken over by Mozilla Firefox. The IE7, which finally is the answer to Firefox and come to think of it, it is not too bad. Some of the most important features of this version of Internet Explorer is its built-in tabbed browsing and an RSS reader. It has had a major change when it comes to the favorites and the history section, which are actually looking much better now. One of the other features that really makes IE7 comparable to Firefox is the anti phishing technology.

The new Internet Explorer features a built-in search box, similar to the one in Firefox. By default it (unsurprisingly) uses Microsoft’s LiveSearch and one of the things that stands out is its completely redesigned navigation bar. Finally the zoom facility at the bottom of the page allows the user to instantly zoom in and out of the current page.

Along with the positives, it also has a few negatives. IE 7 is limited to Windows XP SP2 users only and on every installation it requires a reboot. It also uses the old IE code which obviously does not comply with the current web standards. It carries on one of Microsoft worst legacies of carrying on with problems and not patching the flaws at a quick time, thereby reducing its popularity. With these features, however, it has been able to compete with Firefox, though with a lot of newer facilities, it can hope to be the market leaders again.

SEO data

Lots of articles cover the basics, again this is an article that acts as “SEO flypaper” and rounds out the rest of the articles. My recommended strategy is to write focused, more “serious” treatments of SEO data collection.

My current favorite tool is google analytics. The “top 20 keywords” is ironically its weakest point, but the site overlay is wonderful. I used it to do path analysis for the purpose of identifying poor site layout. What does that have to do with SEO? A lot. Many of the same factors that make good user navigation (placement of key links, the words you use for them, etc) appear to please the google gods too. The new Links tab is very cool – you finally know who’s linking you. I’ve noted that many of my site’s backlinks are from “favorite links” in blogs. It’s worth keeping your eye on them. In fact, I started a separate thread Blogger Favorites just to keep track of the really good ones (not all referring back to my site, oh well).

The diagnostics on google analytics are pretty good. They’ve found broken links post-migration in the forums that I missed. Sure, I know, they’re only internal links…

I tend to pay the most attention to the organic referrals by source. The percentages hold stable within a few points and getting them to budge even 2-3% consistently demonstrates real progress. If your site runs contests and such, it pay attention to the visitor patterns. For example, it’s best to start a contest on Sunday if your main traffic day is Monday. Not SEO stuff per se, but just smart webmastering.

The overall purpose of this article is to highlight a few tools and recommend practices for collecting data to demonstrate that your SEO efforts are working (or not).

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Local Search Engine Optimization

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it’s basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won’t be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.

So, here’s what you need to do in order to rank for local seo:

* Be sure to have your location(s) full address
* If you have a regional number, list that as well since some people start with an area code
* Be sure to include driving directions to your location
* Use a mapping service to display your location
* Have pictures of your locations and name them with your street address
* Make sure your site appears in any regional directory that might be online
* If you can afford it, get listed in your local yellow pages
* Place the regions you want to rank for in your page titles
* Get text links that contain the regional phrase

Most of these techniques are are not only common sense, but also good web design. If you’re in business, you want people to be able to find you, right?

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Keyword Effectiveness Index (KEI)

What is the KEI (Keyword Effectiveness Index)?

The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

Is this a good indicator for useful keywords?

According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results.

However, the KEI makes no statement about the quality of the competition. While there might be only a few competitors in the search results, these competitors could be big players with big SEO teams and thousands of back links.

The number of search results cannot really tell you whether it is easy to get your web site listed in the top 10 results for that keyword or not. It’s much easier to move your web site from position 50,000 to position 32,000 than from position 210 to position 8.

In addition, the KEI factor is not a scientific number. The numbers on which it is based might not be comparable for all keywords. The keyword counts could be calculated differently for different keywords (some terms might be combined into one and other might not) and the search results sometimes change because a special word in the search term triggers a special filter.

If you are serious about your web site, you must be serious about your keyword choice. KEI can help you to choose keywords but you should not rely too much on it and it should be the last step when choosing keywords.

It is important that your keywords are targeted and popular and that they attract web surfers with the right motivation.

Once you have build a list of specific keywords that have many searches and that are used by web surfers with the right motivation, you could apply the KEI formula to them.

Use common sense. If the KEI for a keyword is high it might still be a good idea not to use the keyword if your top ranked competitors are very big players.

Finding the right keywords is a very important step in every search engine optimization campaign. Take some time to find the best keywords for your web site and then optimize your pages for these keywords so that you get high rankings on Google, Yahoo and other major search engines.

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