Branding is the total perceived value, relative to competitors, as viewed by their audience. How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity. A branding guru is the one who sees the BIG picture. Your company’s fingerprint is the key to standing apart from the rest.
‘Genius’ lies in the ability to connect markets and business, creativity and analysis, customers and shareholders, promises and reality, today and tomorrow.
Whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management.
Brandidentityguru helps companies to build their brand by conducting a brand audit and analysis of your brand identity and brand image; review all corporate and marketing communications, internal and external. That means trade ads, annual reports, trade show booths, brochures, sell sheets, training videos, newsletters, press releases, etc.
They help you to analyze how your company interacts with the world and if your marketing strategy and branding strategy are in alignment. They have a full integrated marketing communications program for your company and its brands.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition.