Logo Design Works is a one stop brand services company based in Columbus, Ohio, with offices in London (UK), Nice (France), Singapore and Chennai (India). With around 40 Professional Logo Designers in their team they claim to have created logos for 1000s of companies from around the world since 1999.
Looking at their fabulous samples that go beyond few 100, I was truly fascinated.
Company logo design requires a lot of experience, passion, creativity and basic understanding of how corporate identities work. It requires patience and understanding the target audience of the company.
The creative strategy used in company logo designs is image advertising.
Image advertising is becoming increasingly popular in all types of services and products. From soft drinks to airlines and cars, there are many brands that have begun using image advertising. Many people associate with certain brands because of the images that are seen when these brands are advertised. Your company logo design can encompass image advertising by providing an image that people are able to see, remember and relate to. The key is to develop company logo designs that appeal to your consumers.
The greater the number of competitors, the more important it is to have positive and appealing company logo designs. It is difficult for consumers to differentiate one business from another if there is not an image behind the company. The image that your consumer’s relate to you with should be the company logo designs. Although your services may be similar or exactly the same as your competitor, your company logo designs will help your consumer differentiate between the two businesses.