https and seo

Many websites especially e-commerce sites have parts of their site secure using SSL. This protocol allows information to be transferred over an encrypted connection, and is intended to stop packet sniffing devices grabbing your personal details. URLs of secured pages on a site start with the https protocol to indicate to the user that this part of the site is secure.

Some sites will only require the use of https on their contact us page, or in their checkout process to protect the customer’s personal details (bank details etc). On these pages only the protocol needs to be changed from http to https to secure the pages.

This technique however can result in search engines indexing both the secure and non secure version of your pages. If for example you used relative links in your secured pages, this could be interpreted as links to secure versions of your standard pages. This can lead to Google assuming you have duplicate pages, which can result in a drop in your listings due to duplicate content.

So how do you stop Google visiting these duplicate pages?

Go through your pages and replace all your URLs with exact links rather than relative links. You will however need to ensure you link to the appropriate pages with the correct protocol, whether the page is http or https.

Search Engine Optimization

The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

Term targeting tool in SEO

With the Term Targeting tool of SEOmoz, one can determine how well a particular keyword is targeted by a page. This software can assign a letter and percentage grade, which can reflect the keyword strength usage. This can be done after the analysis throughout the page, the frequency and location of the keyword. This tool or software uses in-house created formula at SEOmoz. Many clients have been successful using this methodology, engine optimization search practice and the usage of keyword is different and the results can vary. For an estimation of inclusion of keyword is the best use of this tool and not for a strict rules set for how other website or webpage should be using keywords. Examining a web page and also determining which keyword appears prominently in different applied weights in the HTML is the purpose of this tool.

An h1 tag will be given more weight in keyword than a keyword in the main body copy. SEOmoz created this tool for their premium members and it may be later opened to all users. Analyzing the content of any given page and also extracting the phrases and terms, which appear in the search engine in target. This tool has a good premise and analysis can be done all the time. This tool has benefited most of the companies in their projects with different clients. Use this software for knowing the strength of the keyword usage. However, the weightings that this tool use are that which Rand Fishkin and his crew came up with reports making valuable particularly to the beginners of SEOs.

Spider Simulator

Today, a lot of content that has been displayed on web pages might not actually be available or visible to search engines. This can be flash based content or content that is generated through JavaScript and even content displayed as images. This means that anything that is rendered on the side of the client may not be visible to search engines.

Spider Simulator is a tool that simulates a search engine by displaying the contents of a web page the exact way a search engine will see it. This software can also help in displaying hyperlinks, which at times can be very important. The search engine spider simulator provides you with a report on aspects of the page that are used to determine how highly in a search engine the page is ranked, and also gives some general usability feedback.

One can now download a page through this tool, where you will be given an idea of what the search engines see when they spider the site you are using. This software is very useful for seeing what search engine will be first encountering on the page, however the output may look a bit ugly because the web pages will look like without the markup of any HTML. In fact, this can act as a good indicator of how fairly the design of the page is done provided it will be readable and can be used in this mode. This tool can ultimately help in your SEO and help you set your website such that you can drive traffic to it.