undetectable spam

I read a really funny story by Matt Cutts regarding “undetectable spam” tells how he sniffed and removed a very large data recovery website from Google that claimed to be “undetectable” during the year November 2002.

I’d agree with most of what Matt says – almost any large-scale link development operation that’s designed to boost your rankings will eventually stop passing value.

However, some experts disagree that all paid links are detectable – they claim, there are some that fly under the radar so deeply that even mighty Matt has never found them. The examples quoted by them include :-

1. Links you buy yourself from the website’s owner
Oftentimes when making a link request, you offer something in return. On many occasions, that something can be a direct monetary exchange. Trust me when I say that even Google’s spam hunters don’t have time to call up every site owner and grill them CIA-style until they reveal what links people have paid for.
2. One-to-one link building services
Jim Boykin’s crew may be most famous for this service, wherein the SEO will contact relevant sites and offer to buy links or “rent” pages on the domain.
3. Smart link brokers
I think that every link broker around has two kinds of inventory – the ones they sell to their general clients and the ones they keep for their own sites or sell at a very high rate to their best clientele. This latter type is usually 100% under the radar. It’s completely customized on every site, fits in with the content exceptionally well, and is designed so it couldn’t be detected even with a very savvy look from an experienced SEO or spam hunter.

The idea behind truly “undetectable” spam is that a reverse link command will appear to be 100% natural. You might look at the links and say, “Man, that guy must have really liked his content to link over there.” At that point, the link buyer/seller has won the battle – those paid links really are “undetectable.”

Leave a Comment

Scroll to Top