Getting found

Its the world of search engines, spiders and bots. No more yellow, white or blue pages with black ink and no more alphabetic listing to find your desired vendor.

So, if you are not found in good search engines you loose big time. These days it’s really important to get your website to appear in Google’s search results. More and more people are turning to the Internet when researching places to purchase products or services.

Search engine optimization, also know as SEO, involves added keywords and phrases to a website’s coding and building links back to the website. A skilled SEO professional will know exactly what to do. How much do SEO services cost? Well, it can vary greatly from company to company – some may charge several thousand dollars and a monthly fee. Therefore, it’s probably best to negotiate an upfront fee for the service rather than expensive monthly payments.If you have the time and dedication, you can even learn Search Engine Optimization yourself. You can visit SEO forums online or even read SEO Blogs, and in no time you should be able to move up little by little in Google’s search results.

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Pay Per Play ads

There has been a lot of positive and negative talk about Pay per play recently. But finally Pay Per Play ads were successfully rolled out yesterday. Many PPP affiliates are beginning to report earnings in their accounts.

As reported by JustPayPerPlay.com

100,000 audio ads were “randomly” distributed through our network (you). Tomorrow NetAudioAds will be running another 100,000 batch of ads to re-test the commission and accounting system and to ensure that everything is crediting as it should.

In case you are new to Pay Per Play ads or Audio ads, this is new form of advertising by JustPayPerPlay.com through NetAudioAds. Pay-Per-Play (PPP) is an online media channel that plays 5 second audio advertisements on websites that place the PPP code on their web pages.

Audio ads are only heard on web pages where the website owner has placed PPP code.

Pay Per Play audio ads will be contextually related to the text content (readable content) of any web page where the Pay Per Play code is placed.

Also, Pay-Per-Play offers a generous commission system that is paid on a weekly basis.

TIER 1: Get paid 25% of what the advertiser spends “per play” on audio ads that you serve on your website(s).

TIER 2: Get paid 5% of what the advertiser spends “per play” on audio ads that are served on the websites of those that you personally refer to the Pay-Per-Play opportunity.

TIER 3: Get paid 5% of what the advertiser spends “per play” on audio ads that are served on the websites of those that your direct referrals bring on board.

Best of all PPP audio ads do not interfere with other advertising that you may run on your website(s). In short, PPP is “found revenue” requiring no action from you other than placing PPP code on your web pages where you want visitors to hear 5 second audio ads from respected advertisers.

No other advertising media network comes close to offering this kind of compensation structure. Sign up today… at www.JustPayPerPlay.com

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Link Juice

Link Juice refers to the quality or weight that any website can pass on to other sites through links. If you are looking at buying some links or setting up some multi-link deals, then you are going to want to take a hard look at where your links are going to be placed.

I am not going to give away some of the more advanced tools I have to calculate link juice on a site, but these following rules will still serve you well:

1. Know The Page – if your site will be linked to from anything other than a home page, make sure you know exactly which page your link will be on. Some of the more shady link brokers won’t tell you exactly which page your link will be on, until you have already paid. This is a bad sign. All good brokers show you in advance where your link will be.

2. No More Than 100 TOTAL Outbound Links – the page linking to you should not have more than 100 TOTAL links including internal navigation and other site control links.

3. No More Than 25 Paid or Sponsored Links – make sure they don’t have a ton of paid or sponsored links. Really 16 is my rule of thumb for paid links, but enough industry people agree on 25, but the less the better.

4. No More Than 2 Google Adwords Boxes – any site that has more than 2 Adwords boxes will not help you.

5. At least 1 Point Higher In Page Rank – the site should have at least a 3 PR, as well as being higher than your page. Sites that have below 3 PR have little or no pass through.

These are basic guidelines for accepting inbound links. The thing to remember is; your own internal pass through, or link juice, also depends on your site following the basic rules of linking. Don’t have more than a couple advertisements, no more than 100 total links on a page, etc. By properly stuffing keywords and creating optimized content your pages will have more weight, which will in turn make your internal links have more go juice.

Linking is the single most important part of search engine optimization. You might have built the most spectacular website in the world, but if no can get to it, or if users can’t find it in the search engines, it serves no purpose. Search Engine Optimization really boils down to 3 basics:

1. Keywords – identify the words that users will type into search engines to find your site.
2. Optimize – place your keywords within the domain, the URL’s and throughout the site’s content.
3. Link – list your site in directories and obtain links from other web sites. Have a good internal linking structure.

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Understanding Google pagerank penalty for paid links

Google is penalizing websites for putting paid links. I hear many people cry when they see Google has reduced their PR (Page rank) to 0 (PR0). It is very important to understand and learn how to avoid Google pagerank penalty. Most of the webmastrers think Google is asking to stop putting paid links. But thats not true. Google has never said that. Google is not against paid links or online advertising. I am not favoring Google or anything but if you carefully read Google’s quality guidelines and webmaster guidelines, you will be surprised to know that Google nowhere says you should not be earning by putting banners and text links on your website. Infact they go even further to say that, they understand that websites need to earn from such advertising. Let me quote few sentences from their webmaster documentation directly

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such.This can be done in several ways, such as:

* Adding a rel=”nofollow” attribute to the <a> tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank.

The only thing they ask is to put a nofollow tag to paid links so that PR should not be bought or sold. So, in principal they are not against “Paid Links” as it is being discussed all over. If Paid Links are used to get traffic, branding, sell products, attract customers etc. thats fine. Just do not sell PR. Thats it.

As far as “who are they to decide what I do on my website ..”, well they are no one but PR is their proprietary service, so they have the rules that need to be followed if you care about PR. I don’t think having paid links and getting Google pagerank penalty will effect your Search Engine Rankings Positions (SERPs). Atleast I have never seen this happen with anyone who got a Google page rank penalty. Your PR gets zero or reduced but your SERPs remain intact. Incase you see a fall in your search engine result rankings, it might be due to some other reasons associated with it but NOT necessarily Google penalty. But there is an exception to this, I will discuss that later. To give you a hint, a cascading effect of Google penalties on the websites that link to your website can cause a drop in your search engine result positions.

Find Right keywords

How to find the right keywords when optimizing Web pages for search engines

Finding right keywords for your website is the most important aspect of any SEO. You have the site: Large, content rich and full of relevant information. It is listed in all the major search engines. So where are the visitors? Could it be that they cannot find your site because the keywords they use are not found on your pages? You have the site: Large, content rich and full of relevant information. It is listed in all the major search engines. So where are the visitors? Could it be that they cannot find your site because the keywords they use are not found on your pages? Lets see here how can you find the right keywords for your SEO activities :

1. First get the keywords with the highest search volume.

You can do this by using overture, google keyword tool, wordtraker or the best ones like Keyword Discovery and
Keyword Country. These keyword generator tools help you to build a list of keywords that are related to your website or main keyword and that are popularly searched for.

2. Next try to look for the most specific keywords in your keyword list.

Just skip the one word keywords. They are too general and won’t bring you visitors that are interested in what you are offering. People searching for “cars” might be interested in new cars, in car insurance and even in the Pixar movie.

Better use “used cars” or, even better, “used ford cars London”. These key phrases are more focussed and will bring you targeted visitors. You must use keyword phrases that are common enough that people actually use them, but unique enough to generate highly qualified, targeted traffic that increases your sales.

3. Check the motivation of the searcher

While the key phrase “used cars uk” might be more popular than the key phrase “used cars London” it’s obvious that the second key phrase will work better for you if you sell used Ford cars in London.

Try to find keyphrases that indicate motivated searchers who are ready to act. You’ll get better results if you select key phrases that are used by people who want to buy instead of key phrases that are used by people who are looking for information.

So, first you need is a tool that can tell you what keywords searchers are using when searching for a site like yours. Then you need a list putting the most frequently used keywords at the top. High search engine rankings will deliver poor results if you have them for the wrong keywords. If you take the time to choose the right keywords for your web site you can greatly improve your bottom line.

Here is a useful tool to help you out.