Link Juice

Link Juice refers to the quality or weight that any website can pass on to other sites through links. If you are looking at buying some links or setting up some multi-link deals, then you are going to want to take a hard look at where your links are going to be placed.

I am not going to give away some of the more advanced tools I have to calculate link juice on a site, but these following rules will still serve you well:

1. Know The Page – if your site will be linked to from anything other than a home page, make sure you know exactly which page your link will be on. Some of the more shady link brokers won’t tell you exactly which page your link will be on, until you have already paid. This is a bad sign. All good brokers show you in advance where your link will be.

2. No More Than 100 TOTAL Outbound Links – the page linking to you should not have more than 100 TOTAL links including internal navigation and other site control links.

3. No More Than 25 Paid or Sponsored Links – make sure they don’t have a ton of paid or sponsored links. Really 16 is my rule of thumb for paid links, but enough industry people agree on 25, but the less the better.

4. No More Than 2 Google Adwords Boxes – any site that has more than 2 Adwords boxes will not help you.

5. At least 1 Point Higher In Page Rank – the site should have at least a 3 PR, as well as being higher than your page. Sites that have below 3 PR have little or no pass through.

These are basic guidelines for accepting inbound links. The thing to remember is; your own internal pass through, or link juice, also depends on your site following the basic rules of linking. Don’t have more than a couple advertisements, no more than 100 total links on a page, etc. By properly stuffing keywords and creating optimized content your pages will have more weight, which will in turn make your internal links have more go juice.

Linking is the single most important part of search engine optimization. You might have built the most spectacular website in the world, but if no can get to it, or if users can’t find it in the search engines, it serves no purpose. Search Engine Optimization really boils down to 3 basics:

1. Keywords – identify the words that users will type into search engines to find your site.
2. Optimize – place your keywords within the domain, the URL’s and throughout the site’s content.
3. Link – list your site in directories and obtain links from other web sites. Have a good internal linking structure.

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