How to find the right keywords when optimizing Web pages for search engines
Finding right keywords for your website is the most important aspect of any SEO. You have the site: Large, content rich and full of relevant information. It is listed in all the major search engines. So where are the visitors? Could it be that they cannot find your site because the keywords they use are not found on your pages? You have the site: Large, content rich and full of relevant information. It is listed in all the major search engines. So where are the visitors? Could it be that they cannot find your site because the keywords they use are not found on your pages? Lets see here how can you find the right keywords for your SEO activities :
1. First get the keywords with the highest search volume.
You can do this by using overture, google keyword tool, wordtraker or the best ones like Keyword Discovery and
Keyword Country. These keyword generator tools help you to build a list of keywords that are related to your website or main keyword and that are popularly searched for.
2. Next try to look for the most specific keywords in your keyword list.
Just skip the one word keywords. They are too general and won’t bring you visitors that are interested in what you are offering. People searching for “cars” might be interested in new cars, in car insurance and even in the Pixar movie.
Better use “used cars” or, even better, “used ford cars London”. These key phrases are more focussed and will bring you targeted visitors. You must use keyword phrases that are common enough that people actually use them, but unique enough to generate highly qualified, targeted traffic that increases your sales.
3. Check the motivation of the searcher
While the key phrase “used cars uk” might be more popular than the key phrase “used cars London” it’s obvious that the second key phrase will work better for you if you sell used Ford cars in London.
Try to find keyphrases that indicate motivated searchers who are ready to act. You’ll get better results if you select key phrases that are used by people who want to buy instead of key phrases that are used by people who are looking for information.
So, first you need is a tool that can tell you what keywords searchers are using when searching for a site like yours. Then you need a list putting the most frequently used keywords at the top. High search engine rankings will deliver poor results if you have them for the wrong keywords. If you take the time to choose the right keywords for your web site you can greatly improve your bottom line.
Here is a useful tool to help you out.